Fractional Leader and Executive Coach in Richmond, VA

For more than 20 years, Chrissy has helped organizations navigate growth, strengthen leadership, and improve business performance. Prior to founding Control Y, she served as Chief Customer Officer for a technology consulting firm, where she helped shape company strategy and led key functions including sales, client delivery, and operations.

During her tenure, Chrissy played a leadership role in scaling the business from $3 million to more than $20 million in revenue while growing the team from 15 to more than 100 employees. She has advised executives at organizations ranging from growth-stage businesses to Fortune 500 companies, helping leaders align strategy, people, and execution to achieve meaningful results.

In 2021, she founded Control Y to help founders, CEOs, and leadership teams create the conditions for sustainable growth through stronger leadership, disciplined execution, and a relentless focus on the customer. Today, she serves as a fractional executive, executive coach, and strategic advisor to growth-stage companies across Richmond and beyond. Her approach combines the perspective of an experienced operator, the curiosity of a strategist, and the practical tools of a trained executive coach.

Chrissy is motivated by solving hard problems and doing hard things. She recently completed a 100K mountain biking race in the Shenandoah Mountains and can often be found riding the trails of the James River Park System with her family.

Meet Chrissy Keeton

Graduate of the McIntire School of Commerce at the University of Virginia

Associate Certified Coach (ACC) through the International Coaching Federation

Tools and Methodologies: Agile, Design Thinking, Lean, Six Sigma

Industry Focus: Professional Services, Tech, and Financial Services

About the Name

The name, Control Y, refers to the keyboard shortcut used to "re-do." The process of building a thriving company often requires reinventing the systems and leadership practices that have gotten you this far. Our name is meant to evoke the positive characteristics of reinvention like growth, action orientation, and innovation.