FRACTIONAL CHIEF GROWTH OFFICER
A senior growth leader, without the full-time cost.
Every growing business reaches a point where the CEO becomes the bottleneck.
FRACTIONAL LEADERSHIP
– You’re juggling business development, customer relationships, ops and team leadership
– Sales, account management, and delivery aren't operating as one team
– Your team reacts to day-to-day needs but struggles to finish strategic priorities
– You're trying to scale without losing the customer experience that fueled your growth
– Growth has created operational complexity, but you're not ready to hire a full-time executive
– Your team has grown and needs more structure to stay aligned and accountable
WHAT IS A FRACTIONAL CHIEF GROWTH OFFICER
A Chief Growth Officer (CGO) is a growth-oriented executive who looks across the entire business to identify and strengthen the systems that drive sustainable growth.
A trusted partner to the CEO
Traditional COO
Primarily optimizes internal operations
Fractional CGO
Connects strategy, customers, operations, and leadership to accelerate growth
The CGO provides both strategic leadership and hands-on execution, freeing the CEO to focus on vision, innovation, and the future of the business.
What a Fractional Chief Growth Officer Does
Strategic Leadership
– Partner with the CEO on growth strategy
– Thought partner on key decisions
– Build leadership capacity during periods of growthRevenue Growth
– Strengthen key client relationships
– Improve client retention and expansion
– Create a more predictable client experienceOperational Excellence
– Align sales, account management, and delivery
– Build scalable processes and operating rhythms
– Establish KPIs and executive dashboardsTeam Leadership
– Drive execution of strategic priorities
– Lead cross-functional initiatives
– Improve cross-functional communication and accountability
MEET YOUR FRACTIONAL CHIEF GROWTH OFFICER
Chrissy Keeton
– Has been in the seat. Scaled a professional services firm from $3M to $20M+ in revenue and 15 to 100+ employees
– Bridges growth and operations. Led client-facing sales, delivery, and internal operations functions
– Combines strategy with execution. Operates fluidly between setting strategy and making it a reality
– Systems thinker. Identifies the people, process, technology, and customer dynamics that drive sustainable growth
– Customer-centric. Uses design thinking and customer-back strategies to uncover and test ideas rapidly
– Technology and AI savvy. Understands how to leverage technology and AI to improve efficiency, CX, and growth
– People-focused. Collaborative leadership style that builds trust, alignment, and momentum
WHAT CLIENTS SAY
"Chrissy brings both expertise and experience which are equally important in a growth-stage business. She has a unique ability to see the big picture while also improving execution at the level of detail needed to create lasting results.
Chrissy has helped us sharpen our ideal customer profile, strengthen our approach to customer success, identify growth opportunities with existing and prospective clients, and explore new service offerings.
She has made a tremendous impact in a very short time and quickly become a trusted member of our leadership team."
James Warren
CEO, Share More Stories
"Chrissy's combination of sales and operations experience allowed her to connect the dots across our business to identify the highest-impact opportunities for growth and take ownership of making them happen.
She integrated seamlessly with our team and brought a customer-centered, design-thinking approach that helped engage stakeholders, challenge assumptions, and align the organization around what matters most."
CTO
Professional Services and Tech Product Firm
“As a CEO, I value advisors who can balance strategic thinking with practical execution. Chrissy consistently delivered both. She is a trusted thought partner, an exceptional coach, and a skilled growth leader who helps organizations navigate complexity while keeping people engaged, aligned, and focused on results.”
Jennifer Ayres
CEO, Senscient