Case Study: A Leadership Team Built for Growth
Campfire & Co. Case Study
Client: Campfire & Co., an award-winning, women-owned branding and interior design agency based in Richmond, VA
Engagement: Leadership Team Ignitor (Leadership Team Workshops + Executive Coaching)
Duration: 6 Months
The Client
Campfire & Co. is one of Richmond's leading branding and interior design agencies, creating immersive brand experiences that help organizations build lasting connections with their communities. As the agency continued to grow, its leadership team saw an opportunity to become more intentional about how they led together by clarifying roles, leveraging one another's strengths, and building a leadership model that could scale with the business.
The Opportunity
Following a company retreat where the leadership team aligned on their long-term vision, Campfire wanted to translate that vision into a leadership structure that matched the next stage of the business.
They weren't looking for an organizational chart created by an outside consultant. They wanted a collaborative process that would help the team design their future together, create clear ownership, and strengthen the habits that would help them lead with confidence as the company grew.
The Approach
Control Y designed a six-month Leadership Team Ignitor engagement that combined facilitated leadership workshops with monthly executive coaching.
Together, the team worked through a progression of conversations that helped them:
Discover each leader's unique strengths, motivations, and areas for growth.
Define what the business needs from its leadership team to achieve its vision.
Design future-state leadership roles and decision-making responsibilities using a RACI framework.
Translate those roles into clear priorities, responsibilities, and success measures.
Practice the feedback, communication, and accountability habits needed to sustain the new operating model.
Between workshops, each leader participated in one-on-one coaching sessions to deepen self-awareness, apply new leadership behaviors, and turn team discussions into individual action.
“Working with Chrissy was a dream. Not only did she help us land at multiple ‘a-ha’ moments, but the engagement was incredibly organized, her deliverables were clear and easy to use, and her approach was empathetic but strategic the entire time. Not to mention it was genuinely enjoyable. We all looked forward to our work sessions and got a ton out of the individual coaching. I have referred to our work with Chrissy as ‘life changing’ and ‘something we should have done years ago’ many times. We will definitely be back for more collaboration with Chrissy in the future!
”
The Results
By the end of the engagement, Campfire's leadership team had built a leadership structure they collectively designed and fully owned.
Key outcomes included:
A collaboratively designed future-state leadership structure with clearly defined ownership and decision-making responsibilities.
Greater role clarity across the leadership team, reducing ambiguity and improving collaboration.
Individual leadership priorities aligned to the company's long-term vision.
A shared framework for feedback and accountability that became part of the team's regular operating rhythm.
Increased confidence in the team's ability to lead the organization through its next stage of growth.
Perhaps most importantly, the engagement strengthened the leadership team's ability to adapt together as the business evolves, creating a foundation for continued alignment, collaboration, and growth.
Ready to Strengthen Your Leadership Team?
As your business grows, your leadership team needs to grow with it. Control Y helps leadership teams build the clarity, alignment, and confidence needed to lead the next stage of growth.
